Cost of Digital Menu BoardsCost of Digital Menu Boards
Cost of Digital Menu Boards are becoming a staple in restaurant signage. They’re proven to increase sales, engagement, and brand strength. But how much do they cost to install and operate? In this article, we’ll walk through the various factors that affect digital menu board pricing so you can find a solution that fits your business’s needs and budget.
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Hardware Costs
The size and resolution of your display screen will directly influence the cost of your digital menu board. High-end screens typically cost more than standard displays. Additionally, more advanced features like multi-touch and gesture recognition will add to the price.
Software Costs
Your menu board will need a CMS (Content Management System) to function properly. CMS platforms can vary in price, but most charge monthly or yearly fees per screen/user. These fees provide access to features like software updates, data analytics, and cloud storage.
Ongoing Maintenance & Support Costs
Digital menu boards are subject to daily wear and tear, so repairs can occasionally arise. However, regular maintenance can mitigate these costs. Getting your signs fixed quickly will ensure you’re up and running with minimal downtime.
Aside from repair costs, the most significant ongoing expenses of a digital menu board are content creation and management. Creating high-quality, engaging content requires time and resources. Fortunately, there are ways to cut these costs by negotiating bulk discounts or leveraging the right service provider. With these strategies, you can reduce your costs and maximize the benefits of a digital menu board.