Tech Mahindra unveils TechMVerse to boost commerce in the metaverse


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Tech Mahindra, a provider of digital transformation, consulting and business reengineering services and solutions, announced the launch of TechMVerse, its Metaverse practice to deliver interactive and immersive experiences in the Metaverse to its customers. With the goal of transforming the customer experience and driving real business results, Tech Mahindra will leverage its industry-leading network and infrastructure capabilities, as well as its core technology capabilities, including artificial intelligence (AI ) ubiquitous, blockchain, 5G, augmented reality (AR), virtual. Reality (VR) and Quantum Computing to create B2B use cases across industries.

In its initial phase, Tech Mahindra will take advantage of the opportunities presented by the Metaverse through various use cases, including DealerVerse – Metaverse-based car dealership, Middlemist – NFT marketplace, Meta Bank – a virtual bank and game center. It will deliver immersive digital and professional experience services around design, content, as well as non-fungible token (NFT) and low-code blockchain platforms, while aligning metaverse strategy with digital and environmental strategy, Social and Governance of Tech Mahindra. objectives (ESG). Additionally, Tech Mahindra has also collaborated with Mahindra and Mahindra Ltd. to offer exclusive digital collectibles, starting with a series based on one of the most iconic brands in the latter’s stable. These collectibles will be listed, minted and offered for sale through Tech Mahindra’s industry-leading NFT Marketplace platform.

CP Gurnani, MD and CEO of Tech Mahindra said, “Metaverse has the power to disrupt our reality, as well as the future, for good. At Tech Mahindra, we have always been at the forefront of 5G and our entry into the Metaverse is another step in our journey to catalyze future readiness and disrupt and transform customer experiences. The fundamental layers of the metaverse are very well integrated within Tech Mahindra and his skills. From infrastructure to experience, from space computing to current commerce, TechMahindra’s platform, the TechMverse would enable seamless integration between our proven 5G expertise with our AI, AR/VR and blockchain skills. We would train a workforce of 1,000 engineers to ensure they are ready to solve complex business challenges and imagine new worlds for our customers and society.

Manish Vyas, President of Communications, Media and Entertainment and CEO of Network Services, said, “Metaverse is a disruptive opportunity to unlock the next frontier of new era digital immersive experiences. With our foray into the metaverse, Tech Mahindra aims to deliver limitless opportunities in the virtual world by building scalable services through core capabilities and device engineering expertise.

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